Legal Updated: 26 August 2026

Privacy Policy

How we collect, use and protect your personal information, and what you can make us do about it under the Privacy Act 2020. Plain English first, the full policy after it

The short version
  • We do not sell your information. Not to anyone, not for marketing, not ever. Full stop.
  • We protect it properly. SSL encryption across the whole site, secure hosting, restricted access, regular backups. Card details are handled by PCI compliant processors and never touch our servers.
  • You control it. Under the Privacy Act 2020 you can see what we hold, correct it, or ask us to delete it. We answer within 20 working days because the law says so.
  • Opting out is one click. Unsubscribe from marketing any time. Order confirmations and delivery updates keep coming, because those are part of your order rather than advertising.
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1

What we collect

We collect personal information directly from you when you:

  • Make a purchase, online or in store
  • Contact us by phone, email or through the website
  • Sign up for our newsletter, leave feedback, or enter a promotion
  • Use our online tools, such as the quote generator, booking calendar or safety report

That usually means your name, contact details, delivery address, vehicle and tyre details, and what you ordered. We do not ask for information we have no use for.

2

Why we collect it

  • To process and fulfil orders, including delivery and fitting bookings
  • To provide customer service and answer your questions
  • To improve the website, the tools and how the whole thing works
  • To meet legal, regulatory and accounting obligations
  • To send service updates and order status, and promotions only if you have opted in
  • To send transactional texts where relevant, such as courier tracking or a fitting confirmation through SimplyBook.me. Those are service messages, not marketing, and they come as part of the order
  • To generate anonymised, aggregated insight, for example which tyre sizes are most common in which regions
3

Who else sees your information

We share information with trusted third parties only where it is needed to deliver what you asked for. Here is the complete list and exactly what each one gets.

Who What for What they get
Payment processors Processing transactions securely Payment details, order amount
Couriers and logistics Delivering your order Name, address, phone, order details
Shopify Website hosting and ecommerce Account and order data
Judge.me Collecting product reviews Name, email, order info
Google Analytics Anonymous usage statistics Anonymised browsing data
Email service providers Order updates and newsletters Name, email
SimplyBook.me Fitting appointment bookings Name, contact details, booking info
Referred mechanics Tyre installation, only with your consent Name, contact, tyre and vehicle details
Trade Me Marketplace sales channel Buyer details Trade Me provides to us, under their policies

We do not sell, trade or rent your personal information to third parties for marketing. If a company is not in that table, it does not have your data from us.

4

Payment security

Payments are processed by PCI-DSS compliant providers including Shopify Payments and Afterpay. We never store your full card number, your CVV or your banking details on our servers. Card information is encrypted in transit and handled entirely by the payment processor, which means that even if somebody got into our systems, your card is not in there to steal.

5

How we protect it

  • SSL/TLS encryption across the entire website
  • Access restricted to authorised people only
  • Regular backups and system monitoring
  • Secure, established third-party platforms including Shopify and Cloudflare

No transmission over the internet is ever completely secure, and anyone who tells you otherwise is selling something. Use strong passwords, and keep your details with us up to date.

6

Your rights under the Privacy Act 2020

These are rights, not favours. You do not need a reason to use them.

  • Access. Ask what personal information we hold about you, and we will tell you.
  • Correction. Have anything wrong or out of date fixed.
  • Deletion. Ask us to delete your data, subject to what we must keep by law, such as tax records.
  • Withdraw consent. Opt out of marketing at any time, without it affecting your orders.

Contact us using the details at the bottom of this page. We respond within 20 working days, which is the timeframe the Privacy Act sets.

If you are not happy with how we handle it, you can take it to the Office of the Privacy Commissioner at privacy.org.nz or on 0800 803 909. We would rather you came to us first, but that route is yours either way.

7

The tools, and what they do with your data

Tools that ask for information but do not store it

Most of our calculators run entirely in your browser. The tyre size calculator, pressure calculator, braking distance calculator and WOF axle checker take what you type, work out an answer and forget it. Nothing is sent to us and nothing is kept.

Tools that analyse an image you upload

Where a tool asks for a photo, that image is sent to a third-party service to be analysed and the result returned to you. We do not keep uploaded images beyond the moment it takes to process them, and we never use them for training, marketing or anything else. Camera access, where a tool asks for it, is used only for that single task and is controlled by your own device permissions.

Information you volunteer

Some tools invite you to contribute data, for example tyre wear observations that feed our research. That is always optional, always anonymised before it goes into any aggregate, and never linked back to you in anything we publish.

Order history and account data

If you create an account, your order history is held so you can see it and so we can help you faster when you call. You can ask us to delete it at any time.

8

Cookies and analytics

The site uses cookies and similar technologies to:

  • Keep your shopping cart alive between pages
  • Remember preferences such as recently viewed products
  • Collect anonymous usage statistics through Google Analytics
  • Run third-party features such as Afterpay messaging and Judge.me reviews

You can control cookies in your browser settings. Turning them off will break some things, most obviously your cart not surviving between visits.

9

How long we keep it

What How long
Order and transaction records 7 years, as New Zealand tax law requires
Customer account data While your account is active, deleted on request
Marketing preferences Updated immediately when you opt out
Website analytics Anonymised data kept indefinitely, identifiable data purged regularly
10

If something goes wrong

If there is a data breach likely to cause serious harm, we:

  • Notify the Office of the Privacy Commissioner as soon as practicable, as the Privacy Act 2020 requires
  • Notify the people affected directly, telling them what happened and what they can do about it
  • Act immediately to contain it and stop further access

You hear it from us, not from somebody else.

11

Other things worth knowing

Third-party links and platforms

We link to outside sites including courier tracking, payment providers and review platforms, and we sell through Trade Me. Once you are on their site you are under their privacy policy, not ours.

Children

Our services are aimed at adults. We do not knowingly collect personal information from children, and if we learn that we have, we delete it.

Changes to this policy

We may update this policy, and the current version is always here with its date. Significant changes get flagged on the site.

Contact

Asking about your data

Any privacy question, request or complaint comes to the same place, and a person handles it.

Traction Tyres Limited, trading as Tyre Dispatch. NZBN 9429033075297, 31 Station Road, Te Puke 3119, Bay of Plenty.

About the author
TH

Taylor Houghton

Manager, Tyre Dispatch · Warehouse Manager, Traction Tyres

Petitioner to Parliament · tyre labelling Tyrewise launch video Te Puke, Bay of Plenty workshop

Taylor Houghton has spent his working life in the tyre trade, beginning in his father's tyre business at the age of five and handling import containers through his school years. He developed Tyre Dispatch, the retail arm of Traction Tyres, and now manages it alongside the Traction Tyres warehouse in Te Puke, with responsibility for buying and brand selection. He holds no ownership interest in either business.

Both brands the company distributes exclusively in New Zealand, Anchee and Predator, were his selections, each assessed on factory accreditation, compound composition and independent test data rather than name recognition. More than 100,000 Anchee tyres have since been sold here, and both brands hold five star review averages.

The guides, calculators and tools on this site are his own work, as is the workshop dataset behind them, which covers 1,700+ documented tyre inspections and 45,000+ photographs and represents more than a thousand hours, the majority outside business hours. He is the petitioner to Parliament for mandatory tyre performance labelling and minimum wet-grip standards in New Zealand, and appeared in the launch video for Tyrewise, the national tyre stewardship scheme.

Photography, measurements and advice on this site are first-hand; where a figure comes from elsewhere, it is attributed.

1,700+Documented inspections
45,000+Workshop photos
130+Brands catalogued
25+Free tools & guides

Looking for tyre training data? The imagery and structured inspection dataset are available to licence. Contact email@tyredispatch.co.nz.

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General guidance based on published standards and our own workshop data — reliable but hand-compiled and not guaranteed error-free. Spot something wrong? Email email@tyredispatch.co.nz and we'll fix it.